marketing strategy

Do you send out press releases? What is the purpose of a press release? How effective are they, and how do you know? We love the idea of […]

The Power of the Press Release

Today’s buzzword is: Remarketing You HAVE to do it, your agency or consultants tell you. It’s a way to capitalize easily and cheaply on behavioral marketing in an […]

Remarketing – Tactic or Ploy?

You’ve got emails, Search Engine Marketing, SEO programs in place. You blog, manage your social media, and develop press releases and white papers on a regular basis. You […]

Why Are You Marketing?

Mary had a Marketing plan To help her business recovery. But her agencies charged for basic audits Calling them insights and discovery. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nursery Rhymes remind us of […]

Mary Had a Marketing Plan

You send out all sorts of marketing initiatives to reach your targeted audience and your customers. But are they ready for you? If you have their information to […]

Is Your Customer Ready for You?

We regularly send marketing emails Quite frequently touting great sales. We design for quick scanning And skip keyword spamming And when done right response rarely fails. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nursery […]

The Glory of Email

There once was a marketer from Mass Who’s bald head was as shiny as glass. He spoke of Big Data, Saying “It’s still in Beta”. Eventually they fired […]

There Once was a Marketer from Mass

As a marketer for several decades, I was deeply disappointed by the ads these last few Super Bowls. This is a time to dust off the talent and […]

Mediocrity Wins Big

So how’d you do? The holiday season is when everyone gets to experience what it’s like to be a marketer. You’ve got a list of tasks to complete, […]

Gift Giving is Marketing

  Truth in Advertising Some of you may have heard about a little issue Nutella faced recently when a government agency politely told them that they have to […]

Truth in Advertising

North Korea’s top leader named The Onion’s Sexiest Man Alive for 2012 It happened again. Content marketing rules. We thought, innocently, perhaps naively, that once the US Presidential […]

China’s Communist Party falls for Party Prank

Are you getting lost in your data? You’ve got your strategy, you’ve used it to identify your KPIs, and you’ve set up your tactics and have launched your […]

Lost in Data

If All the Audiences Were Simple If all the audiences were simple, And responded to words that were frank. And If all the clients bought all our stuff, […]

If All the Audiences Were Simple

That’s the mantra we heard beginning the day after the election about the outcome of the election. So much of the “blame” for why one party won and […]

Digital Advertising Didn’t Work

It seems pointless to blog about marketing or business after the week we’ve gone through. The area I live in, although inland, was on track to take a […]

Finding Power in the Dark

Of course you know the P’s of marketing (ordered for the 4P’s, 5P’s and 7P’s): Product Price Place Promotion People Packaging Positioning

The P’s of Marketing

The time is coming to an end, the election is almost here. And we all know what that means. Yep, marketers, advertisers and creative folks will be on […]

Is it Real or is it Rote?

There’s no question that content marketing is the hot trend these days, with marketers and news companies talking about how we have to start focusing more on story […]

5 Reasons You Avoid Content Marketing

Of course you follow your competition, watching how they grow, they’re marketing efforts, their product offerings. But do you track what others say about them? What is the […]

When Gossip and Chatter are Helpful