Big Brother Probably Isn’t Watching You You’re Just Not That Interesting OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous. It’s been a busy news […]
Baby Boomers
Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of […]
The Reluctant Marketer
I Grew Up a Mall Rat I’m going to be honest here, I was a kid who lived the mall life just as the kids in Fast Times […]
What’s Wrong with Department Store Marketing?
It’s here, it’s here, The 2015 Internet Trends Report is here! You’d think it was a major holiday, as marketers nearly lose their sh&! writing about it. If […]
Poor Widdle Miwennials
What does Facebook Advertising tell you? I’m here on Facebook this evening because … because that’s what I do to relax, get ideas, spy on people, and keep […]
Are You Targeted with Facebook Ads
Well it’s about time. This is why people lose faith in leadership and corporate America. Sure, there’s no question there are smart people in those offices who have […]
Penney for your thoughts?
Do you send out press releases? What is the purpose of a press release? How effective are they, and how do you know? We love the idea of […]
The Power of the Press Release
Do you listen to your customers? Your clients? Your audience? You probably think you do, but if you’re the “expert” then chances are you are not. You know […]
Marketing from Behind
That’s the mantra we heard beginning the day after the election about the outcome of the election. So much of the “blame” for why one party won and […]
Digital Advertising Didn’t Work
So what did you think? The Vice Presidential debate took place last night and social media exploded. It doesn’t matter what side you’re on (ok, it does matter, […]
Was Last Night’s Debate a Marketing Stunt?
“Well, I’ve never experienced that.” It is a powerful and dangerous little sentence, and one that is used rather frequently. Most often it is used as a dismissive, […]
How to Alientate Your Customers
Classical Mythology, Reality TV, and Marketing Three concepts that are not typically thought of together. Marketing and Reality TV definitely go hand and hand, but where does Classical […]
What Mythology and Reality TV bring to Marketing
(Originally posted October 2011, contributing blogger) The digital world is evolving at a rapid pace, and as many businesses are jumping right into setting up a Facebook page […]
Building Your Digital Marketing Strategy
(originally posted March 2012) Over the past few decades, we have witnessed incredible advances in healthcare, medicine, and wellbeing. Combined with the longstanding trend of a growing US […]