I was at lunch with several co-workers a while ago. The company we all worked at at the time was one specializing in helping companies with their business […]
Marketing Technology
B2B on Pinterest The statistics, the metrics, the audience … Pinterest is enticing for marketers, it’s got us foaming at the mouth for conversions and engagement and reach. […]
B2B Marketing on Pinterest: What works, what doesn’t?
Every self-respecting marketer knows that ideally, strategy comes before tactics. The confusion over this isn’t really about which comes first … the confusion stems from innocent ignorance, over […]
Strategy vs. Tactics
(Originally posted October 2011, contributing blogger) The digital world is evolving at a rapid pace, and as many businesses are jumping right into setting up a Facebook page […]
Building Your Digital Marketing Strategy
(originally posted March 2012, contributing blogger) Quick Response codes, more commonly known as QR codes, were first developed by the automobile industry to help track and identify parts. […]