Marketers everywhere are touting the rise of mobile marketing, and it’s drowning out the other channels. The truth is, other channels are still getting the budget increases, including […]
Customer Behavior
Many years ago, before her Las Vegas stint, I went to a Bette Midler concert for the first time. Having been a fan of her comedy and true […]
No Guts, No Glory
I was at lunch with several co-workers a while ago. The company we all worked at at the time was one specializing in helping companies with their business […]
Knowing your audience is only half the battle
B2B on Pinterest The statistics, the metrics, the audience … Pinterest is enticing for marketers, it’s got us foaming at the mouth for conversions and engagement and reach. […]
B2B Marketing on Pinterest: What works, what doesn’t?
Every self-respecting marketer knows that ideally, strategy comes before tactics. The confusion over this isn’t really about which comes first … the confusion stems from innocent ignorance, over […]
Strategy vs. Tactics
As I was going through my morning routine of sifting through news stories, industry blurbs and tidbits of stats that are driving the minds of the world today, […]