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The Current Economic Shopper: Part 2, Community Marketing - Laurissa Doonan Consulting - Charter Marketing
(Originally posted in April 2012) Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second post in the four-part series of the behavioral changes of shoppers and buyers in the economy, we will focus on the concept of Community Marketing. Community marketing […]
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