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Marketing to Seniors, not to Old People - Laurissa Doonan Consulting - Charter Marketing
(originally posted March 2012) Over the past few decades, we have witnessed incredible advances in healthcare, medicine, and wellbeing. Combined with the longstanding trend of a growing US population, senior citizens are now the fastest growing demographic in America. In fact, according to the US Census Bureau, over 10,000 Americans turn 65 every day. That’s […]
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