customer engagement

As you prepare for the start of the Trade Show season you’re likely inundated with the final details — is the booth design right, is the collateral ready, […]

Don’t Make this Trade Show Mistake

Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]

Who’s Getting to Know You?

Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]

Caller ID Has Changed Sales

This is a follow up to a previous post about confusing exposure with marketing. In the current environment, we are given a first row seat to a continuous […]

Content Marketing Mistakes

I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […]

How to Hire a Marketing Writer

I’ve seen about 30 posts and articles so far about the varying success or failure of retailers to match the projections of holiday shoppers, about half of which […]

The 2015 Holiday Shopping Frenzy

As we welcome the onset of fall, so begins the process of finalizing strategic plans, budgets, and innovative initiatives for the coming year. You can see that in […]

Coming Soon – 2016: The Year of …

Did you know that you can adjust your bids continually to improve your CPA? Did you know that you can create awesome landing pages that you can test […]

Did you know….

So now that the holiday shopping season is essentially over (cue the post holiday and new year sales) it’s time to look back and see how everyone did.

Market to People, not to Consumers

So how’d you do? The holiday season is when everyone gets to experience what it’s like to be a marketer. You’ve got a list of tasks to complete, […]

Gift Giving is Marketing

Little Bo Retailer Little Bo Retailer was not getting clients And realized she had no retention. She called in the experts and set out her goals And offered […]

Little Bo Retailer

The time is coming to an end, the election is almost here. And we all know what that means. Yep, marketers, advertisers and creative folks will be on […]

Is it Real or is it Rote?

There’s no question that content marketing is the hot trend these days, with marketers and news companies talking about how we have to start focusing more on story […]

5 Reasons You Avoid Content Marketing

I was recently talking to a friend about content marketing (yes, ok, fine, I’m a marketing geek, but them I thought that was already established) and he asked […]

The Best Content Marketing Story Ad Ever

Of course you follow your competition, watching how they grow, they’re marketing efforts, their product offerings. But do you track what others say about them? What is the […]

When Gossip and Chatter are Helpful

What is Quality? This concept is the premise of Robert Pirsig’s book, Zen and the Art of Motorcycle Maintenance. It is introduced in the book as one of […]

Are You Creating Quality?

I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […]

Inbound vs Outbound marketing

Does Your Company Stand for Something? Of course it does. You are likely saying you stand for value, customer service, quality, and integrity. Yep, and thousands, even millions […]

Does Your Company Stand for Something?