If you’re a marketer with geek tendencies and can spend hours upon hours mining and researching marketing campaign and consumer audience data, you’ve undoubtedly said that to yourself […]
customer data
Of course you follow your competition, watching how they grow, they’re marketing efforts, their product offerings. But do you track what others say about them? What is the […]
When Gossip and Chatter are Helpful
You heard the rally call to collect information about your customers. Through loyalty programs, purchase patterns, inventory and marketing efforts you have managed to gain volumes of data […]
You’ve Got Data
How many times have you heard, or said, that radio doesn’t work for marketing? It seems to always be followed with “as far as we can tell”. Similarly […]