Those youngun’s out there think they have the corner on video marketing. “Back in the day” we were doing some pretty cool things with video. The programs I […]
Marketing Technology
What is Quality? This concept is the premise of Robert Pirsig’s book, Zen and the Art of Motorcycle Maintenance. It is introduced in the book as one of […]
Are You Creating Quality?
More and more states are requiring Amazon.com collect sales tax for those states in which they have a physical presence. While this has been an ongoing battle for […]
Will State Sales Tax Ruin Amazon.com?
Are you prepared to create about 1,000 pieces of original content, each individually serving as an ambassador of your product/service/brand? This is a great article about the requirements […]
Content Marketing’s Dirty Little Secret – Forbes
Everyone laments how there just aren’t enough hours in a day and there’s just nothing you can do to change that. Nope. Not true.
Do You Have Enough Hours in the Day?
A writing teacher once told me: It is easy to get a reaction. If you want to get a response that requires a great deal more skill. Moving […]
Politics, Trolls, and Direct Response Marketing
I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […]
Oh, We Don’t NEED to Advertise
What motivates you? Many days deadlines are the dominant motivator, other days it might be innovation or finding success. Some days it might just be to get to […]
Finding Motivation
If your email delivery rate is high and your open rate is low, your email subject line is to blame. How much time and thought did you put […]
Does Your Email Subject Line Suck?
Classical Mythology, Reality TV, and Marketing Three concepts that are not typically thought of together. Marketing and Reality TV definitely go hand and hand, but where does Classical […]
What Mythology and Reality TV bring to Marketing
How many times have we heard someone say, “Failure is not an option in this case?” It amuses me, at first. Every time I hear that my first […]
Is Failure Really Not an Option?
I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […]
Inbound vs Outbound marketing
I was recently talking to someone about marketing and the woman asked a very interesting and obvious question. “If you were the one managing and overseeing the inbound […]
Tracking Success with Inbound Marketing
This has been a fleetingly pensive week. Do you realize how difficult it is to actually stop for a moment and think? We drive and we talk to […]
Next Steps …
This is not a story about open rates or conversions. It is not a story about subject lines. This is a real life story of how marketing worked. […]
An Email Marketing Success Story
Does Your Company Stand for Something? Of course it does. You are likely saying you stand for value, customer service, quality, and integrity. Yep, and thousands, even millions […]
Does Your Company Stand for Something?
Once upon a time I had a client who needed help. They had a great business and loyal customers, but their sales were failing. They blamed it on […]
Blame it on the Rain – Are You Making Excuses ...
You heard the rally call to collect information about your customers. Through loyalty programs, purchase patterns, inventory and marketing efforts you have managed to gain volumes of data […]
You’ve Got Data
Esurance has launched a contest over social media. It didn’t require an app. It didn’t require extensive design and production. It isn’t even related to their core business. […]
Social Media Contests: Keep It Simple
How many times have you heard, or said, that radio doesn’t work for marketing? It seems to always be followed with “as far as we can tell”. Similarly […]
What are you tracking?
Marketers everywhere are touting the rise of mobile marketing, and it’s drowning out the other channels. The truth is, other channels are still getting the budget increases, including […]
Mobile Schmobile
I was at lunch with several co-workers a while ago. The company we all worked at at the time was one specializing in helping companies with their business […]
Knowing your audience is only half the battle
B2B on Pinterest The statistics, the metrics, the audience … Pinterest is enticing for marketers, it’s got us foaming at the mouth for conversions and engagement and reach. […]
B2B Marketing on Pinterest: What works, what doesn’t?
Every self-respecting marketer knows that ideally, strategy comes before tactics. The confusion over this isn’t really about which comes first … the confusion stems from innocent ignorance, over […]