More and more states are requiring Amazon.com collect sales tax for those states in which they have a physical presence. While this has been an ongoing battle for […]
Email Marketing
A writing teacher once told me: It is easy to get a reaction. If you want to get a response that requires a great deal more skill. Moving […]
Politics, Trolls, and Direct Response Marketing
I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […]
Oh, We Don’t NEED to Advertise
If your email delivery rate is high and your open rate is low, your email subject line is to blame. How much time and thought did you put […]