ldoonan


Branding and identity
A Brand’s Organic Growth An established brand had a strong position in a targeted area in the primary education world, having developed solutions first, then the company, and […]

Case Study: Brand Identity – Education







What are you waiting for? Why the pause? While healthcare workers, delivery folks, warehouse workers, first responders, and so many more are working hard, risking their lives and health […]

Act Now for What’s Next!



There is a certain satisfaction of taking pen to pad, but it requires having the right tools; that pen that fits your hand well, knowing it’s a direct […]

Old Fashioned Writing



Marketing Navigator: New Courses We’ve Chartered Marketing Operations: Head of the Class A large education curriculum company had recently reworked their marketing operations and organization, and staffed the department […]

Case Study: ABM & Marketing Operations – Education


2018 was an interesting and exciting year for us at Charter Marketing. We are grateful to all the people we met, businesses we worked with, and all the […]

Looking Forward to 2019


I was recently asked to give some insights to a student who was entering college and considering a marketing degree. While of course I would absolutely talk to […]

Should I Major in Marketing?


 Click the image above to view the video. Laurissa J. Doonan Experienced Strategic Marketer [email protected] www.Charter-Marketing.com 610.462.1409 Strategic Planning | Graphic Design | Content Marketing | Digital Marketing | Social […]

Are You Ready for 2018?




It’s not the economy, not this time. I worked with a luxury home products company that was still struggling despite their audience and sector continuing to rebound 4 […]

Proper Planning Prevents Poor Performance


As you prepare for the start of the Trade Show season you’re likely inundated with the final details — is the booth design right, is the collateral ready, […]

Don’t Make this Trade Show Mistake


Now Available for Purchase   Nursery Rhymes for Marketers using stories to teach Nursery rhymes remind us of a time in our lives when stories taught us basic […]

Nursery Rhymes for Marketers



Are you on Twitter? Like many people, I have 2 twitter accounts, one personal and one business. It’s both normal and practical. But for the longest time, I […]

A Tale of Two Twitters



Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else? Getting to know you, Getting to know all about you. Getting to like you, Getting to […]

Who’s Getting to Know You?


Big Brother Probably Isn’t Watching You You’re Just Not That Interesting   OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous. It’s been a busy news […]

Big Brother Isn’t Watching You



Leadership training focuses a great deal on the idea of using facts to move forward, especially in situations of contention, dissent, or set backs. Focus on the facts, […]

Facts not Feelings


Blog post written for a client: Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects […]

Why Your Sales Team Needs a Marketing Budget



Blog post written for a client: You Can’t Close a Lead You Can’t Reach Sales used to focus on “Dialing for Dollars”. This mantra meant sales was just […]

Caller ID Has Changed Sales