Marketing is about finding a way to connect to your audience to encourage them along the journey to converting. To do that you have to understand what motivate their choices. Marketing to Generations
Don’t Let Data Intimidate You How many times have you read a marketing article, heard a talk, or saw a post about using data to increase your sales, […] Datamining for Arts Majors
Gone are the days of keyword and key phrase stuffing. SEO (Search Engine Optimization) is now, FINALLY, coming around to align with how users engage with content and […] Down and Dirty SEO: 8 Steps
Marketing Navigator: New Courses We’ve Chartered Is My Direct Mail Effective? The Assignment: While working for a marketing agency, a local specialized retail client came to us to help […] Case Study: Direct Mail – Brick & Mortar Retail
Marketing Navigator: New Courses We’ve Chartered Do Catalogs still Work? The Assignment: PetsUnited was an 11-division ecommerce company that also sent out 4 catalogs a year. There were two […] Case Study: Championing Catalogs – CPG
I recently binge-watched Narcos Mexico. I had heard it was good, but I chose to watch it for a trip down memory lane. Weird, right? You see, I […] Lessons in Leadership: Narcos Mexico
It was a dark and stormy night … wait, no it wasn’t. It was late in the afternoon on a fall day, one of those days where […] Case Study: Audience Targeting – Pharmaceutical
Are you prepared for the cost, the toll of innovation? A well-respected expert, an artist, is hired to do a job. It’s not a job he’s ever done […] Do You REALLY Want Innovation?
Marketing Navigator: New Courses We’ve Chartered The Printer Choice of Millennials The Assignment: Develop and implement a three-month digital media pilot in specific DMAs to reach the set lead targets […] Case Study: Digital Media – Technology
Marketing Navigator: New Courses We’ve Chartered Who’s Your Banker? The Assignment: New business pitch for one of the largest agencies in the country. My involvement was in developing the […] Case Study: Customer Journey – Financial
We like to believe that in work settings that our meetings, email threads, and discussions center around solving problems, but in reality, they center around getting things done. […] Lead with Yes
The Right Message to the Right Audience at the Right Time in the Right Context. That’s the holy grail, right? But what does context REALLY mean? Sure, we […] Have you considered the context of your marketing message?
How many times have you heard the new marketing (or sales, finance, manufacturing, erp, etc) tool will make you more effective, productive, and save money? What they don’t […] Tools vs Solutions
Does Language Define our Thoughts? For as long as most of us can remember, there has been been the question about language and thought. Does our language define […] Words, Language Matter
You can’t delegate communications Why do some companies (most) continue to struggle with communication issues? Jargon? Vocabulary differences? Semantics? Ego? Assumptions? Use of short hand in communicating? Perspective? […] You can’t delegate communications
Ugh, Amazon is back in the news. Now we’re all hearing the repeated loop of rhetoric about how Amazon is destroying the economy, killing retail, and getting a […] Does your business live up to its brand?
Big data is the best thing since sliced bread to a Marketer (we like bread). Even “little” data is something we seek out like catnip. But what happens […] Cambridge Analytica & the Big Data Question
If you’re a marketer with geek tendencies and can spend hours upon hours mining and researching marketing campaign and consumer audience data, you’ve undoubtedly said that to yourself […] Well now, THAT’S interesting, … but does it matter?