Nurturing your customer through automated emails and lead qualification processes allows your team to focus on the higher quality leads who are closer to purchasing, reducing inefficiences internally. […] Step by Step Guide to Customer/Lead Email Nurturing Strategy
During the recent difficult time of civil unrest, which of course put emotions on high, I responded to a picture posted on Linkedin. The photo was one of […] It started with a photo
Over the years I’ve worked with a huge number and variety of writers, many amazing, some stellar, the majority are “good enough”, and a few are frighteningly confident […] Copywriting and Ego
NOTE: I originally posted this back in July of 2012 on another blog. Sadly, the situation is the same 4 years later. Get out your tissues for […] Companies Whine over Unfillable Positions
I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, […] How to Hire a Marketing Writer
Most smaller brands and entrepreneurs use social media as one of their main marketing strategies, and rightly so, it’s a very powerful channel. Social Media Marketing by nature […] Social Media Marketing is Still Marketing
When I was little, my dad and I used to have this ritual at night. Once all the 10+ dolls were properly placed along the bed and under […] Storytelling in Marketing is Not the Answer
The answer probably isn’t what you think. Over the course of 25 years I’ve heard this question surprisingly frequently. It’s one usually asked by new entrepreneurs and is […] Are Your Products Bought or Sold?