I’ve seen about 30 posts and articles so far about the varying success or failure of retailers to match the projections of holiday shoppers, about half of which […]
Yearly Archives: 2015
I recently heard the suggestion of a PPC (pay-per-click) “dark time” to test the impact of paid search on a site, shortly after the new design launches. The […]
When to Pause Paid Search Campaigns
As we welcome the onset of fall, so begins the process of finalizing strategic plans, budgets, and innovative initiatives for the coming year. You can see that in […]
Coming Soon – 2016: The Year of …
Are You Giving Your Customers what THEY Want or what YOU Want?
Redirecting the River
Data Just Is Data is not an answer. It is not proof. It is not direction. It is not plan. It is not a strategy. Data just is. […]
Because … Data
Perhaps you watch too many movies or too much reality TV, but in the work world, Passionate and Emotional are not the same thing. To lump them together […]
Passionate or Emotional
Understanding Your Customer Lifecycle It costs as much to keep a sick horse as it does a healthy one. I was told that years ago, working for a […]
Best Used By: How Old is your Customer?
It’s here, it’s here, The 2015 Internet Trends Report is here! You’d think it was a major holiday, as marketers nearly lose their sh&! writing about it. If […]
Poor Widdle Miwennials
Marketing is really just Business Dating Dating is like marketing. We have to take a clear approach to the strategy, and align tactics to gain the results that […]
Marketing: The Third Date Weeder Movies
Adobe and EConsultancy Releases the 2015 Digital Trends Report Adobe just published the 2015 Digital Marketing Trends for 2015, a study based on survey results with Econsultancy. The […]
And the Results are In
I broke a Key Marketing Rule My bad, I messed up. One of the key points in marketing is to continue to communicate with your audience on a […]