Monthly Archives: February 2013


Mary had a Marketing plan To help her business recovery. But her agencies charged for basic audits Calling them insights and discovery. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nursery Rhymes remind us of […]

Mary Had a Marketing Plan


You send out all sorts of marketing initiatives to reach your targeted audience and your customers. But are they ready for you? If you have their information to […]

Is Your Customer Ready for You?


We regularly send marketing emails Quite frequently touting great sales. We design for quick scanning And skip keyword spamming And when done right response rarely fails. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Nursery […]

The Glory of Email





Do you listen to your customers? Your clients? Your audience? You probably think you do, but if you’re the “expert” then chances are you are not. You know […]

Marketing from Behind



There once was a marketer from Mass Who’s bald head was as shiny as glass. He spoke of Big Data, Saying “It’s still in Beta”. Eventually they fired […]

There Once was a Marketer from Mass


As a marketer for several decades, I was deeply disappointed by the ads these last few Super Bowls. This is a time to dust off the talent and […]

Mediocrity Wins Big