Monthly Archives: September 2012

Those youngun’s out there think they have the corner on video marketing. “Back in the day” we were doing some pretty cool things with video. The programs I […]

Digital Video in the 1990s

No, this is not another nursery rhyme for marketers (those are on Wednesdays), this is a story about experts. You’re smart, accomplished, and a strategic thinker. Your success […]

Marketing Wizardry

We talk a lot about marketing strategy, but what is it really? Put simply, marketing strategy is how you interact with your audience and your industry to further […]

Strategy is Not a Tactic

It takes courage to question what you do, what you believe. Not asking questions, not challenging your own status quo leads to stagnation. You will either slowly deflate […]

Do You Doubt Your Marketing?

You know the saying, perception is reality. If you’ve ever railed against it, you have likely physically harmed your steering wheel by beating it so hard (and then […]

Did You Beat Your Car Today?

Sales is not a marketing strategy. Anyone can get sales, but what happens if your marketing only sells your low margin products? You will loose money and those […]

How to Reach a Positive Marketing ROI

I find myself regularly enraged at the news, statements and stories that come out during this political season. You can’t help it, the two sides are so disparate […]

Channeling Lewis Black

The Power of Words – YouTube. This is an incredible short video that really shows the power of a message, and confirms the power of words.

The Power of Words – YouTube

What is Quality? This concept is the premise of Robert Pirsig’s book, Zen and the Art of Motorcycle Maintenance. It is introduced in the book as one of […]

Are You Creating Quality?

“Well, I’ve never experienced that.” It is a powerful and dangerous little sentence, and one that is used rather frequently. Most often it is used as a dismissive, […]

How to Alientate Your Customers

More and more states are requiring collect sales tax for those states in which they have a physical presence. While this has been an ongoing battle for […]

Will State Sales Tax Ruin