Monthly Archives: August 2012

I had a client tell me that they don’t advertise, they don’t NEED to. Over 20 years of experience allowed me to smile on the inside, and not […]

Oh, We Don’t NEED to Advertise

There’s no doubt it has been a tough news week for reputations this week, from politics to wall street. But a consistent inconsistency has become obvious. In the […]

Honesty is Not a Strategy

What motivates you? Many days deadlines are the dominant motivator, other days it might be innovation or finding success. Some days it might just be to get to […]

Finding Motivation

Is your company struggling with social media? Do you even know if it is? Despite the overwhelming daily tips, articles, ideas and videos about how companies can do […]

Are You Being Anti-Social on Social Media?

If your email delivery rate is high and your open rate is low, your email subject line is to blame. How much time and thought did you put […]

Does Your Email Subject Line Suck?

Linkedin is a great networking tool that grew as a way for business individuals to connect. Individuals is the key word there. These connections were used to develop […]

Your Boss is Watching You on Linkedin

Classical Mythology, Reality TV, and Marketing Three concepts that are not typically thought of together. Marketing and Reality TV definitely go hand and hand, but where does Classical […]

What Mythology and Reality TV bring to Marketing

How many times have we heard someone say, “Failure is not an option in this case?” It amuses me, at first. Every time I hear that my first […]

Is Failure Really Not an Option?

I read a blog recently that noted at a basic level, inbound marketing is unpaid, outbound marketing is paid. I understand that it was a high level statement, […]

Inbound vs Outbound marketing

I was recently talking to someone about marketing and the woman asked a very interesting and obvious question. “If you were the one managing and overseeing the inbound […]

Tracking Success with Inbound Marketing

This has been a fleetingly pensive week. Do you realize how difficult it is to actually stop for a moment and think? We drive and we talk to […]

Next Steps …

This is not a story about open rates or conversions. It is not a story about subject lines. This is a real life story of how marketing worked. […]

An Email Marketing Success Story