Every self-respecting marketer knows that ideally, strategy comes before tactics. The confusion over this isn’t really about which comes first … the confusion stems from innocent ignorance, over […]
Monthly Archives: June 2012
As I was going through my morning routine of sifting through news stories, industry blurbs and tidbits of stats that are driving the minds of the world today, […]
Are you really connecting with your audience?
(Originally posted October 2011, contributing blogger) The digital world is evolving at a rapid pace, and as many businesses are jumping right into setting up a Facebook page […]
Building Your Digital Marketing Strategy
(originally posted March 2012, contributing blogger) Quick Response codes, more commonly known as QR codes, were first developed by the automobile industry to help track and identify parts. […]
Can Mobile Visual Search and QR Codes Coexist?
(originally posted March 2012) Over the past few decades, we have witnessed incredible advances in healthcare, medicine, and wellbeing. Combined with the longstanding trend of a growing US […]
Marketing to Seniors, not to Old People
(originally posted May 2012) This marks the final installment in our series on the Current Economic Shopper. We’ve already talked about cause marketing, community marketing, and promotional marketing […]
The Current Economic Shopper: Part 4, Combining Marketing Strategies
(Originally posted May 2012) Last week, we discussed Community Marketing and how to use this strategy effectively. In the third installment of our four-part series on the Current […]
The Current Economic Shopper: Part 3, Promotional Marketing
(Originally posted in April 2012) Last week, I posted a blog on the use of Cause Marketing as it relates to the current economic shopper. In the second […]
The Current Economic Shopper: Part 2, Community Marketing
(originally published April 2012) The continuing economic stress that faces today’s consumers remains an issue for retailers as well, regardless of the kind of clientele their business targets. […]
The Current Economic Shopper: Part 1, Cause Marketing
(originally published June 2012) It was recently announced that Facebook is considering methods to allow kids under 13 to set up profiles on their site. As most people […]